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Get More Applications: Tailor Your Job Title to the Platform

Learn how to adapt your job titles for different platforms – from search engines to social media – to maximize reach and engagement. Higher makes it easy to use custom headlines based on where you're advertising.

Pick the Right Job Title for the Right Platform

Did you know you can use different job titles for the same job ad depending on the platform? With Higher, it's easy to tailor your ads to boost both reach and impact.

  • On traditional platforms like job boards or search engines, it’s important to use keyword-optimized, clear titles. Think about what candidates are actually searching for. A well-crafted job title helps them find your ad, especially when they're googling for jobs.
  • On social media, you can get more creative with your titles. Here, it’s all about sparking curiosity and grabbing attention to drive more clicks.

When posting a job ad in Higher, you can easily select different job titles for each platform. That way, you get the right message in front of the right audience, no matter where you're advertising.