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How do I get a QR code for my career site or job ad?

Discover how QR codes reduce friction in your recruitment process. Learn the best placements to increase conversions and how to easily guide candidates to your job openings.

Using QR Codes in Your Recruitment Process

As mobile usage continues to rise, QR codes have become one of the most effective ways to lower the barriers in recruitment. Here is why and how you should use them.

Why should we use QR codes in our recruitment?

The primary benefit is minimizing friction. In physical environments—such as career fairs, events, or retail stores—the gap between seeing a job opening and actually applying is often too wide. A QR code ensures the candidate doesn't have to type in long, complicated URLs and can jump straight to the application with a simple scan.

Where is the best place to position QR codes?

Consider where your potential candidates move physically:

  • Event Materials: Roll-ups, business cards, and brochures.

  • Physical Locations: In store windows, on restaurant menus, or on staff notice boards.

  • Print Advertising: Newspaper ads, posters in public transport, or on company vehicles.

  • Digital: While primarily intended for the physical world, they can be used in LinkedIn background images to quickly funnel visitors to the right place.

Do you want your own QR code?

Contact us directly at support@higher.nu, and we will help you create a QR code that leads your candidates exactly where they need to go.